Rockable Personal Branding, Branding
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BRANDING
by Skellie
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© Rockable Press 2008
All rights reserved. No part of this publication may be
reproduced or redistributed in any form without
the prior written permission of the publishers.
Table of Contents
Personal Branding: An Introduction
5
Positioning Yourself
7
Building your Reputation
11
Crafting your Elevator Pitch
13
Leveraging Blogging for Branding
15
Perfecting the Package
17
Review Points
21
About the Author
22
AN INTRODUCTION
5
Personal Branding: An Introduction
Personal branding isn’t very different than product branding, except that the entity
being branded is you. Just like Nike uses its brand to attach a certain personality and
uniqueness to the shoes it sells, your personal brand is made up of the qualities and
unique traits you relay about yourself. Your personal brand represents the way you want
other people to think about you.
Personal branding hinges on perception and the stories you tell about yourself: the
things you emphasize and the things you don’t. Does personal branding involve lying? It
shouldn’t. More than that, it shouldn’t have to. You don’t need to be a rockstar to build an
extraordinary personal brand.
Think of personal branding like an artist’s portrait of her or himself. Picasso, for example,
created more than 10 self-portraits in his lifetime. Some are so stylized that he’s
unrecognizable. Others emphasize his nose and de-emphasize his eyes; others make him
look more handsome than he really was. They’re all different; all representations of the
varying ways Picasso saw himself. Though all the images represent the same person, they
encourage us to view the man through a different lens each time.
Pablo Picasso
Self-portrait with Cloak *
1901
Pablo Picasso
Self-portrait *
1907
Pablo Picasso
Self-portrait *
1972
Personal branding is kind of like creating a self-portrait and, in doing so, changing the way
people think of you.
The next question you probably have is:
Why is this important?
Why care about your personal brand?
Freelancers? There are thousands of them. Bloggers? Even more. Entrepreneurs? Join
the crowd. If you can’t get attention, you’re just another speck in the crowd. Part of the
average and part of the many. None of us want that for our business.
* © 2000 Estate of Pablo Picasso / Artists Rights Society (ARS), New York
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